Catalyzing a new paradigm for seafood marketing, informed by ecosystem-based fisheries science
Featuring essays, research, testimonials, and inspiration from a diverse range of practitioners and experts
For decades, fisheries scientists, managers, fishermen, and visionaries have argued for a fundamental shift in how we manage fisheries, replacing the artificially simplistic “single-species fisheries management” (SSFM) framework with the more holistic “ecosystem-based fisheries management” (EBFM) framework. In this serial publication, we invite experts and practitioners to reflect on the benefits and practices associated with a similar proposed shift in seafood marketing.
The overarching question animating this initiative is: What would it mean - and what would it take - to design a seafood marketing framework based on the principles of Ecosystem-Based Fisheries Management?
EBFM is a truly place-based approach to managing fisheries. In recent years, a place-based turn in seafood marketing has been gathering momentum as well, amplified by global shocks associated with international trade, the Covid-19 pandemic, and climate change. The confluence of these two trends - one in the fisheries management arena, the other in seafood marketing - creates a unique and timely opportunity to cross-pollinate the expertise of fisheries scientists and managers with seafood supply chain practitioners to usher in a new paradigm for seafood sustainability, based not on single-species metrics but on consideration of whole ecosystems.
Ecosystem-Based Fisheries Marketing invites diverse contributions from experts and practitioners whose life and work intersects with seafood and fisheries from any angle, including fisheries scientists and managers, social scientists, economists, fishermen, seafood dealers, distributors, chefs, food system planners, investors, and seafood consumers. We aim to feature a variety of forms of reflection and expression including academic-style articles, seafood recipes, infographics, audio and video testimonials or interviews, essays, photographs, and art. Go to Submissions for more information.
